O V E R V I E W

reDEFINE is a generational insight, ideation, and activation group that takes a grassroots approach to communicating with young consumers. Building upon the core principles that guide IW Group and the National Millennial Community movement, reDEFINE views connecting with young consumers as a problem-solving discipline. Therefore, allowing us to offer progressive solutions that reshape how we view diversity in demographics.

T E A M

“The team’s purpose is to tap into the mindsets that make up the millennial population by highlighting areas that cast a broader view of diversity such as: racial, ethnic, cultural, religious, political, socio-economic status, geolocation, and education.”

T  E  A  M

The National Millennial Community is a group of thought leaders, thinkers, and do-ers that have come together with a single goal in mind, “to change the conversation” about the millennial generation. The community movement is made up of millennials from 25+ universities spanning across the country, in 6 different time zones, who collectively represent a broader view of diversity.
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